Advertisement Booking Dates:

Hills:
Ad Sales CLOSED
Distribution from end Sept 08

Blue Mountains (new in 2008):
Ad Sales CLOSED
Distribution from June 08

Penrith:
Ad Sales CLOSED
Distribution from end July 08

The Parents' Directories are FREE booklets for parents of children aged 0-4 years. They are a genuine resource for parents that also provide an avenue for local business to reach a specific audience. It has been widely and enthusiastically received by health and welfare organisations, as well as parents.

“I think that this booklet was a godsend for first time parents like myself, well done, can’t wait to see next years” (Penrith parent)

“Brilliant. The presentation made it easy to read, the quality of the paper made it good to hold, the size made it easy to flick through the pages and the content made it a useful resource” (Playgroup parent)

"What a beautiful resource..it almost makes me want to have another baby - almost!" (mother of four, Lisa Gorman, Living Purpose)

Information for Advertisers
The Directories are A5 size and printed in FULL COLOUR.

Why Should You Advertise in or Sponsor The Directory?
• The Directory is distributed directly to parents (not just anyone) so your
advertisement is viewed directly by your target customers.
• The Directory contains information that parents regularly refer to (eg immunisation information, important phone numbers) and therefore won’t be thrown away after reading it once (like an advertisement in the local paper).
• ADVERTISEMENT RATES INCLUDE ALL DESIGN, so your ad will be professionally designed to show your business at its best!
• Advertisements are in FULL COLOUR - compared to other full colour advertising, The Directory provides great value for money. The Directory’s Index includes reference to all ads.
• The Directory is distributed via community health early childhood clinics - Penrith & Blue Mountains only (where most new parents attend weekly or fortnightly), doctor’s surgeries/medical centres, community/ neighbourhood centres, local businesses, welfare organisations, libraries, information centres and many other relevant community focal points.

Who Can Advertise in or Sponsor The Directory?
To be included in the Business Directory section of the Parents’ Directories, businesses must specialise in, or be able to cater for, children aged 0-4 years and/or their parents. Shel Design reserves the right to refuse ads that conflict with the values and vision of Shel Design and the Parents’ Directories.

Sponsorship opportunities are also available. These opportunities are OPEN TO ANY BUSINESS, regardless of whether they cater for children aged 0-4 yrs and/or their parents.

How Do I Book My Advertisement/Sponsorship in The Directory?
Advertisements and sponsorships are limited and on a “first come, first served” basis. Fill in the form on the right to be placed on the maiing list to receive advertising information when released in 2008.

Further Information
If you require further information, please do not hesitate to contact Fiona at sales@sheldesign.com.au