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Are you a good catch?

(as published in The Western Weekender, Feb 18 2011, p 26)


Business relationships have many comparisons to personal relationships - and are often as complicated! Here’s a list of "relationship questions" to work out if your business is a "good catch":

  • What first impression does my business make? Does it catch the eye of potential clients or does it blend in with the crowd?
  • Is my business attractive to potential clients? Is it "well dressed"/well presented?
  • What values does my business project to potential clients? Are those values consistent across all my business activities?
  • How well does my business "woo" potential clients? Does it give an impression of confidence and trust?
  • Does my business communicate regularly and clearly?
  • Are all my clients treated with respect? Does this show in all the ways my business interacts with clients?
  • How are "relationship problems" dealt with (i.e. complaints)? Am I committed to solving issues in a timely and sensitive manner?
  • Are “anniversaries”/milestones celebrated with clients?
Just like in personal relationships, we can have an impression of ourselves (good or bad!) that may not be entirely accurate. What we THINK we are projecting might be very different to how people perceive us.

A savvy woman would ask her girlfriends to give her honest feedback about how she "comes across". So too in business, asking for objective opinions about your business is extremely valuable, even if it may be hard to hear!

And in the words of Zig Ziglar: “You cannot perform in a manner inconsistent with the way you see yourself.”

Michelle Grice runs Shel Design and is the founder of www.dotcomwomen.com.au

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